The most humiliating note I've ever received for On Posting

The most gutting note I’ve received from an editor so far was 'This reads like a PR bio.' It stung because my editor was totally right. I was frustrated by some less-than-successful interviews to the point that I totally lost the focus of the story: the subject and his music. Instead I pumped out some vague drivel about the subject’s upward career trajectory, truly useless stuff that could have been said about any musician. If it had been for a bio, the client would have asked for their money back. Luckily after many more edits we were able to sculpt the story into something readable.

Originally published in Luke Winkie’s On Posting newsletter.